BOBBLEHAUS SUMMER POP-UP LAUNCHES "WATER" WITH NYC BLOCK PARTY @ 138 LUDLOW

BOBBLEHAUS SUMMER POP-UP LAUNCHES "WATER" WITH NYC BLOCK PARTY @ 138 LUDLOW

BOBBLEHAUS SUMMER POP-UP LAUNCHES "WATER" WITH NYC BLOCK PARTY @ 138 LUDLOW

Photography by Ralston Smith

SATURDAY, JUNE 12 -- BOBBLEHAUS launched its summer pop-up at 138 Ludlow with a full-out block party co-hosted by The Fold, with music from DJs Lil Fax Machine & Connie Hu. In addition to the debut of an inspired snacks wall and an installation of gauzy curtains and selfie mirrors in muted BOBBLEHAUS yellow, the event featured part one of the elements-inspired summer capsule collection: WATER. The remaining 3 - AIR, FIRE, and EARTH - will be dropping throughout the summer. 

This was the first installment of a season-long series of block parties, creative events (including custom BOBBLEHAUS manicures, and roller-skating night), and fashion showings. 

BOBBLEHAUS @ 138 Ludlow is open all summer, Wednesdays-Sundays from 11am-7pm ET. Special thanks to Pierre Voltaire & Owen Rogers. 

The WATER capsule is also available to shop online here